CLOT x Casio G-SHOCK
CLOT’s third G-SHOCK collaboration: “CLOT x G-SHOCK DW-5600BBN”
This project applied CLOT’s brand identity onto the watch brand’s most celebrated model, the classic DW-5600. Apart from the CLOT red watch case, this included CLOT’s Chinese name, brand logo, and iconic Silk Royale pattern, all wrapping around the digital time display. The Clot logo is engraved on the caseback, and also appears against the EL backlight as an unexpected design element.
Celebrating the third collaboration between the two brands, the watch comes in a specially designed nonagon packaging, and comes with a total of nine interchangeable straps. The number 9 is the pole number in the yang category and the largest among odd numbers, and holds significance as a symbol of longevity and eternity in Chinese culture, and was chosen as a nod to the intended longevity of the relationship between the two brands.
The strap designs include iconic Chinese-inspired elements such as silk, prints, jade, tai chi, and yin and yang. They were taken from CLOT’s Fall Winter ’21 collection, which would be in stores at the same time.
Role: Graphic Design, Packaging Design, Product Development, Art Direction
Year: 2021
More Projects:
CLOT x Disney x 3125cGraphic Design, Product Development, Project Management
CLOT x ojeitoGraphic Design, Product Development, Art Direction, Project Management
Coach Fall/Winter 2018Fashion Design, Product Development, Project Management
Coach Spring/Summer 2018Fashion Design, Product Development, Project Management
Vince Spring/Summer 2018Fashion Design, Product Development, Project Management
CLOT Fall/Winter 2021 "NEW DYNASTY"Fashion Design, Product Development, Event Design, Art Direction, Project Management
Juice Store BrandingDesign, Branding, Visual Identity
CLOT Red EnvelopesGraphic Design, Packaging Design
CLOT x Air Jordan "JADE 5 LOW"Design, Packaging Design, Product Development, Art Direction, Project Management
CLOT x Nike "FLUX DUNK"Packaging Design, Product Development, Art Direction, Project Management
CLOT x Medicom Toy Be@rbrickGraphic Design, Product Development, Art Direction, Project Management
CLOT x Bang & OlufsenProduct Design, Product Develoment, Art Direction, Project Management