CLOT Fall/Winter 2021 "NEW DYNASTY"

CLOT's Fall/Winter 2021 collection "NEW DYNASTY" was first presented at Shanghai's TX Huaihai Youth Center, broadcasting Chinese lifestyle and creative energy from home to the world stage. It illustrated CLOT's longstanding mission to bridge the East and West and to represent the emergence of new Chinese Power and the impact of Chinese youth culture. 

The collection itself takes from CLOT's history of paying homage to Chinese heritage. In 2010, CLOT released their original "Dynasty" collection to celebrate the triumphs and history of Chinese culture. "NEW DYNASTY" takes the same inspiration and updates it for an audience ten years later. 

The collection incorporates bold patterns and lush fabrics, with unique detailing nodding to traditional Chinese culture. Key pieces are made to mix and match with streetwear basics. "NEW DYNASTY" represents a new leaf for CLOT, one that features more luxurious cut-and-sew items made for a maturing audience. 

Role: Fashion Design, Product Development, Event Design, Casting, Art Direction, Project Management

Year: 2021